ultraweb The record of a build · 2026-08-14 · v1.7.0
Issue one Filed live, in session

A pitch
that audits
itself.

The site you’re reading was built by the thing it’s selling — and every decision it made is on file. ultraweb is a Claude Code plugin that opens with a short scoping interview, hands you three mockups to choose between, stops at human checkpoints, and only then builds the production Next.js site. It also writes down what it did, while it does it. That paper trail is the page you are on.

01 The build, in six acts Two closed · one running
three queued
Phase00

Preflight

Environment, plugin version, and stack manifest checked before a single file is written. Verified by eye, not by assumption.

closed16:42–16:47
Phase01

The interview

Three questions, one round. Scope, audience, and the shape of the thing — never aesthetics. The brief comes out with zero open questions in it.

closed16:47–16:56
Phase02

Three mockups

Three contrasting candidates, thrown away on purpose. You are reading one of them. The two it loses to stay on file with the round that killed them.

runningyou are here
Phase03

The checkpoints

Six named moments where a human reads it back — brief, direction, structure, first page, voice, preflight. Verdicts are transcribed, not paraphrased.

queuedafter the pick
Phase04

Seven gates

Visual, responsive, accessibility, performance, content, code, anti-slop. Each one screenshot-verified at three widths before it may pass.

0 of 7queued
Phase05

Ship

A production Next.js site, a verified stack manifest, and the complete record of how it got here — handed over together, or not at all.

queued443751b · 9fbae97
Checkpoint · verdict, verbatim
“Full reading room. Full index. The old build? A footnote.
The client · interview round 1 · 2026-08-14, 16:47–16:56. Transcribed to the review ledger and routed to the skill that owns the change. Nothing here is a summary.
02 The floor Ten of eighty shown
index continues at /skills
tasteThe design constitution. The banned list, the required qualities, and the heuristics every other skill defers to when it wants to be clever.
briefThe scoping interview. Turns one line of prompt into a complete brief — audience, conversion, page list — with the invented parts labelled as invented.
directionTwelve archetypes, one gets committed, and a written “we will not” list ships with it. Dark Tech is in the catalog and flagged as the most cliched pick.
mockupThe pick / mix / revise round. Three throwaway candidates, a contact sheet, and every round logged before anything is built for real.
tokensThe approved system frozen as @theme tokens. After this runs, nothing downstream is allowed to invent a value.
heroThe first screen. One idea, one primary action, and no stock-photograph hedge standing in for a decision nobody made.
navigationWayfinding at every width, plus the focus order that has to survive a client-side route change without dumping the user at the top of the document.
copywritingVoice on every surface, down to empty states and button labels. The banned-phrase list applies to prose, not just to headlines.
gate-visualScreenshots at 375, 768 and 1440 handed to an adversarial judge that scores against the committed direction and returns ranked defects.
shipThe last mile: build, deploy, and the paper trail that goes out with it. A site without its record is not shipped.

Seventy more sit behind these — backend, commerce, i18n, consent, print craft, marginalia. Read the full index.

80 skills on the floor — ten excerpted above
3 subagents. design-judge on Opus 5 scores the render; pixel-qa on Sonnet 5 drives the browser; stack-doctor on Opus 5 repairs the build without downgrading the stack.
7 quality gates, every one screenshot-verified. Write-time anti-slop hooks fire earlier, at the keystroke. Status on this build: 0 cleared, 7 queued.
32 award dossiers distilled into 25 named patterns, 2017–2026 — cited by principle, never copied as surface. See the receipts.

Two lines,
then it starts
asking.

Paste them into Claude Code. The interview opens on its own; the first thing you are asked is what this site is for.

Install · ultraweb v1.7.0Claude Code
/plugin marketplace add blyatiful1/ultraweb
/plugin install ultraweb@ultraweb

Read it before you run it — github.com/blyatiful1/ultraweb. That is the expected order.