the constitution · v1.3.0 · 72 skills
The Constitution
Every ultraweb skill is subordinate to this file. When a component skill and this file conflict, this file wins.
skills/taste/SKILL.md — quoted, trimmed, never invented
What first-grade means
A first-grade site looks like a design studio charged real money for it. The test: could it win a site-of-the-day mention, or at least not embarrass itself next to one?
A point of view
One committed aesthetic direction, chosen for this brief, executed consistently. Timid design that hedges between directions reads as no design.
One signature move
A single memorable, unexpected element — a typographic gesture, a scroll moment, a layout inversion. One, not five. The rest stays disciplined so the signature can sing.
Typographic conviction
Type does most of the design work. Real pairing, real scale contrast, tight tracking on large text, generous line-height on body. Hero sizes should feel almost too big.
Restraint
The strongest tool. Fewer colors, fewer effects, fewer weights than feel safe. If everything is bold, nothing is.
Craft in the last 2%
Optical alignment, consistent icon stroke widths, focus rings that match the palette, selection color set, scrollbar considered, favicon real.
The banned list
11 patterns · zero tolerance
These patterns mark a site as AI-generated filler — banned unless design/DIRECTION.md justifies one in writing. The banned list is not a mood board; each entry names its enforcing gate.
- enforced by gate-antislop
Purple-to-blue gradient as the primary aesthetic; gradient text on headlines - enforced by gate-antislop
The untouched shadcn look: default radius, slate palette, Inter, default shadows - enforced by gate-antislop
Emoji as icons or bullet decorations, anywhere in production copy - enforced by gate-antislop
Three identical icon-cards in a row as the default features section - enforced by gate-antislop
“Welcome to”, “Elevate your”, “Unlock the power of” — dead startup copy - enforced by gate-antislop
Lorem ipsum, placeholder images, href="#", “Feature 1” - enforced by gate-visual
Glassmorphism smeared over everything; backdrop-blur as a personality substitute - enforced by gate-antislop
rounded-xl plus shadow-lg on every element uniformly — depth without hierarchy - enforced by gate-visual
Every section centered, same width, same padding — wallpaper rhythm - enforced by gate-antislop
The dark-navy-with-glowing-accents AI-startup template, applied regardless of brief - enforced by gate-visual
Animations on everything: staggered fade-up makes motion meaningless
The required list
Non-negotiable in every build, regardless of direction. The floor, not the ceiling.
- OKLCH palette. One tinted neutral family, one accent doing real work, semantic tokens for both themes. AA verified, not eyeballed.
- Dark mode is a first-class design. Not an inversion filter — re-decided per surface.
- Spacing rhythm. A base unit, with section spacing that varies deliberately — compression and release, not uniform py-24.
- At least one deliberate asymmetry. Perfect symmetry everywhere is the smell of no decisions made.
- Type scale with real contrast. Hero display ≥3.5× body on desktop; fluid via clamp().
- Motion vocabulary from motion-language. Micro 150–250ms, reveals 400–700ms, one easing family site-wide, prefers-reduced-motion always honored.
- Real content. Every string written for this brief in its voice. Copy is design.
- States. Hover, focus-visible, active, disabled, loading, empty, error — designed, not defaulted.
- Accessibility floor. WCAG 2.2 AA. Beauty that excludes users is a defect, not a style.
Decision heuristics
How ties break.
Whitespace is not empty; it is emphasis budget.
Distinctiveness comes from commitment, not addition.
Spectacle never outscores usability.
Craft the corners.
The jury model
The weights the award record actually scores on — the constitution optimizes for all four at once.
| Criterion | Weight (%) |
|---|---|
| Design | 40 |
| Usability | 30 |
| Creativity | 20 |
| Content | 10 |
Held constant across 31 SOTY- and SOTD-tier winners (2017–2026), distilled into 25 named patterns — plus the invariants that held across every era.
§6 · the ask
Now put the law to work.
Steal the principle, never the surface.
award-canon · prime directive